Find your why & build your brand.
With the Better Schools Foundation package, we build your brand in a day or a week from strategy through execution in partnership with COMMIT, a Brooklyn-based branding firm. Building a better school starts with building a strong foundation through strategy and branding. We’ve got you.
School Strategy Day
First, we facilitate a strategy day focused on your school from every angle. We dive into:
Audience Identification + Segmentation — Who are your ideal parents, kids, and donors?
Brand Personality Development — What is the visual and verbal language your brand should speak?
School Offerings / Sales Strategy
- Hone and develop unique offering
- Codify school’s methodology
- Create repeatable processes for recruitment, fundraising, etc.
Big Idea: Articulate and Message — What is your school’s larger message for the world?
Social Media Strategy — recommendations for selected handles / platforms
Naming + tagline development
Deliverable: Strategic Document that drives all future creative work
After your Strategy Day, we build your brand. We execute everything you need to tell your story beautifully. This includes:
Brand Identity – Logo, colors, typography
Website – Squarespace or mockup in Photoshop for developers
Tech Time – Support connecting social media accounts, setting up GSuite, etc.
Copywriting – Crafting your message, copywriting for your website
Graphic Design – Business cards, social media header images, branded Google document templates
Social Media – content creation
Photography + Video available
Brand Management Toolbox – Brand Guideline for copy and design, all the brand assets in the file formats you need
Ongoing work: Quarterly work days with Paul and COMMIT to maintain and evolve the brand with new creative development and execution.
Brand Your School in a day or a week
Team: Paul Harrell and the COMMIT team
